EPC challenges conventional sales thinking asserting that current accepted practices actually sabotage the growth of most companies. By failing to acquire powerful proof data to support product/service differentiation, underutilizing standardized best practices, and neglecting to promote ongoing sales skills coaching, most companies are grossly underperforming in sales. EPC offers the most comprehensive menu of state-of-the-art sales training and sales coaching modules available.
The Proof Method™A New Approach To Selling
EPC introduces it’s innovative new approach to sales—The Proof Method ™ of Selling. Companies are shown how to gather objective customer proof data to provide overwhelmingly convincing evidence for generalized statements of value proposition, competitive advantage, and product/service differentiation. This is the foundational first of EPC’s innovative Five Factors that combine synergistically to ignite radical sales growth transformation.


EPC Sales Training—
Challenges Conventional Sales Thinking
Current accepted sales practices actually sabotage the growth of most companies. By failing to acquire real proof data to support product/service differentiation, underutilizing standardized company-wide best practices, and neglecting to promote ongoing sales skills coaching, most companies end up grossly underperforming in sales. (See Blog:Why So Many Companies Underperform in Sales)
Salespeople’s Time & Training Monies Wasted
Most companies fail to provide enough real proof data to factually differentiate their products/services, defend their value proposition, and overcome objections. Subsequently, salespeople depend on generic statements, which are inadequate in supporting the value of the product/service advantage leaving prospects justifiably skeptical.

PERCENTAGE OF SALES TRAININGS
LOST OVER 90 DAYS
Most Sales Training Forgotten Within 90 Days
Research shows that sales people forget up to 70% of what they learn in sales training within 2 weeks and 84% within 90 days after the event. Immediate and frequent follow up training/coaching in applying new skills to real life customer situations is needed over 6-12 months to create actual sales behavioral change.
EPC’s Innovations in Sales Training & Coaching
For more details:
See: Top 5 Factors Driving Radical Sales Growth Change
See: EPC’s Sales Training/Coaching Structure and Topical Content
For Additional Client Testimonials see: Sales Training & Coaching Comments