EPC leads with market disrupting innovation in the field of sales training with this program that centers first upon The Proof Method™ of Selling as its central foundation and synergistically combines with principles of behavior change science in 5 Key Factors to drive major game changing radical sales growth.
- The Proof Method™ of Selling uses Customer Proof Data:
Shows companies how to gather actual customer data to factually support competitive advantage/value proposition, differentiate products/services, and overcome objections. - Design of Comprehensive Standardized Proof Selling Playbook:
Uses the newly acquired proof data, draws out the existing best practices of top salespeople, and “drills down” to specific language/key phrases customized to each step in the new proof based selling process for all salespeople. - Installs an Ongoing Sales Coaching Process:
Applies the time-tested principles of intensive, ongoing performance skills coaching used by multi-million dollar professional sports teams, but neglected by most sales organizations. - Coaching the Coaches (for sales managers/executives):
A recent study indicated only 11 percent of executives rated their sales manager’s skills as “strong” in coaching. So sales managers and executives learn here how to become effective in leadership skills and coaching their salespeople. - Positive Accountability—Overcoming Sales Cruising and Call Reluctance:
Salespeople make more new business contacts/calls, set more new appointments, and close more new business through EPC’s psychological-behavioral coaching method of positive accountability.
Read more on EPC’s Sales Training/Coaching Structure and Topical Content
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